Social media has now become an integral part of many people’s daily lives. Some people are now hooked on social media. Social media is a tool that businesses use to engage with their target audience. However, with so much content and so much competition, it’s tough for firms to stand out unless they have a well-thought-out social media marketing strategy. To succeed in social media, you must keep ahead of the curve and be aware of current trends. Here are seven key social media trends to keep an eye on in 2021.
1. Video Content
Video content has emerged as the social media’s future. Users are drawn to videos, which increase interaction. It is now common knowledge that visual material talks louder than words. It allows you to tell a tale more fascinatingly and engagingly. According to studies, video content will account for 82 percent of all web content by 2022. Videos will soon outnumber all other forms of social media content. It demonstrates how critical it is to begin leveraging video content to stay competitive on social media. TikTok, which has over 800 million active monthly users, is one of the most important platforms growing due to video content.
2. Instagram Stories
People are increasingly using Instagram, Facebook, and Snapchat to share their stories. People’s opinions on the subject have shifted. They prefer brief, compelling material right now. As a result, users are becoming more engaged with stories. According to research, 64% of marketers have already included Instagram stories in their strategy or plan. According to another report, brands only upload stories once every four days. This report shows that IG stories are gaining massive engagement across the globe.
3. Social Commerce
To advertise their products, brands use social media sites like Facebook, Instagram, and Pinterest. Users can shop straight from social media networks via social commerce. It is growing in popularity among users. Through shoppable posts and Instagram stores, social media platforms are increasingly becoming retail platforms. It’s time for you to get involved in the social commerce platform and start engaging people.
4. Gen Z Target Marketing
People between the ages of 13 and 22 are known as Gen Z. They are the social media users with the most connections. According to a survey, Gen Z is expected to account for 40% of all customers by 2020. TikTok is one of the most popular Gen Z platforms. Gen-Zers are the ones who use social media to express themselves. They are the next generation of consumers, so learning about them and incorporating them into your marketing plans is essential. FamousPanel helps you to improve your reach across Gen Z audiences.
5. SMM Panel Services
Nowadays, social media has become a fierce landscape. Hence, many brands and firms are using SMM panel services to endorse their products and also boost their brand awareness on social media. By leveraging SMM panel services, you can save time and also build your engagement rate online. One of the best ways to enhance your online presence is the SMM panel. So, if you are trying to grow your presence on social media, try out SMM panel services. FamousPanel offers high-quality SMM panel services at exceptional rates.
6. Voice Search
Search engines have evolved into a one-stop destination for all information. When looking for information on the internet, many individuals rely on search engine results. However, the way people seek information on the internet is changing right now. The popularity of voice search has skyrocketed in recent years. On their tablets and smartphones, people are adopting voice searches. Many people use voice assistants to search for information (such as Amazon Echo or Google Home devices). According to a study, voice searches will account for 50% of all queries in 2020. As marketers, we must optimize content for voice search in the same way that we do for search engines.
7. Niche Marketing
The race in 2020 will be to reach the right people with the correct objectives. Because of the abundance of content on social media channels, many people have become irritated. They’ve switched to channels that filter posts that aren’t of their niche. Niche networks come into play here. Niche networks enable you to connect with a specific and receptive audience. It allows you to reach out to the appropriate audience with your content. There are numerous niche social networks to choose from, and now is the time to take advantage of them.
Social media is gaining popularity online, and it’s the right time to buckle up your social media game. Make use of the above trend to get ahead of the curve and skyrocket your popularity online. If you have any other ideas, share them with us!