Instagram is a powerful marketing platform that has over one billion monthly active users and 500 million daily Instagram Stories. Instagram is an effective marketing platform, which humanizes the brand’s content, Showcases products, and inspires the audience. This presents businesses with a highly engaging opportunity to market their brands to the more potential audience.
Instagram is immense and global, as evidenced by the statistics. There are more than 25 million business profiles on Instagram, where more than 70% of people have purchased a product or service on Instagram. Instagram is considered mainly for in-the-moment content, and to stay relevant among the audience, you will need to post regularly to engage the existing audience. As a brand, you can buy TikTok likes or other Instagram services to amplify your engagement.
It is clear that Instagram isn’t just for personal use and plays as an essential marketing and networking medium for many businesses. Let’s discuss the five effective ways to be successful with Instagram as a business profile.
1. Set business goals
For any business on Instagram or advertising opportunities, you will need to set business goals to gain real results. Goals will give you a direction to evaluate what you want to do on your Instagram business account to achieve success. Typical strategies for businesses of any size and shape on Instagram include:
- Increasing brand awareness
- Driving Traffic to your website or landing page
- Increasing product/ service sales
- Establishing a relationship with Influencers to reach a wider audience
Put your business on fast-track by applying the principles of SMART business goals, regardless of what you are trying to achieve. The SMART strategy includes actions such as Specific(well defined), Measurable (measurable outcome), Achievable, Relevant, and Time-based goals.
Optimize your Instagram profile to boost your brand presence that creates the opportunity to encourage followers to take action. Choose a simple and recognizable user name, a branded picture (company logo), add a keyword-rich bio with relevant hashtags and keywords. Also include URLs of your website or product landing page in your profile.
2. Create high-quality content
Being successful on Instagram is not just about followers count; the real success comes from the engaged audience and great content. Most businesses prefer using social media service providers like TikViral to increase audience engagements. Create a content strategy to post activity on your business profile and wait for the viewers to come rushing in
- Content Themes-Choose a content theme specific to your business.
- Create style preference– Content style guidelines will do your business to be distinct and consistent.
- Engagement guidelines– This includes liking and commenting on posts. Respond effectively and should not be automated.
While posting your content on Instagram, don’t overwhelm your followers with too many posts. Maintain your organized post schedule and test out your posts at different time intervals.
Contents such as user-generated content, educational videos, how-to-do videos, behind the scene, company culture are the most effective and highly engaging contents that you need to include in your Instagram contents ideas.
3. Learn from competitors
Track your competitors and research the best post in your niche. The audience in your competitor’s niche will more likely engage in your brand. Research on your target keywords and hashtags to promote user-generated content on Instagram. Come up with unique, memorable, and engaging hashtags and build interaction between brand and users. Analyze your result to know which hashtags perform best.
4. Work with influencers
Instagram Influencers are people who are relevant to your business or identity. 92% of marketers found influencer marketing to be effective on Instagram. Customers trust influencers over celebrities when choosing which brand to endorse and which products to buy.
- Influencers create authentic content that resonates with your existing and new customers.
- Influencer marketing delivers 10 times higher Return on Investment than traditional digital marketing
- Influencers promote your brand to their followers, which in turn boosts your follower’s growth.
- They create product demos and increases trust in your brand with reviews.
5. Analyze your performance
With over more than 1 billion active users worldwide, it is clear that businesses are finding value on Instagram as a virtual advertising platform. The above steps would help you in creating a successful Instagram business platform. Still, the vital strategy to monitor is measuring your Instagram Analytics, which would show a clear view of what procedure is working and what needs improvement.
Measuring your performance on Instagram will help you understand how the platform is operating and also allows you to grow and improve your business. Instagram Analytics will give access to important metrics such as Impressions, Interactions, Website or landing page Clicks, Mentions, and profile visits. Measure these metrics to identify how your content strategy is performing and improve your business.